In an online commentary in the Journal of the American Medical Association (JAMA), researchers recommend immediate consumer action, education by health providers, voluntary disclosures by manufacturers, and new federal labeling requirements.
According to the researchers, the mixing of energy drinks and alcohol has become “enmeshed in the subculture of partying.” The JAMA paper goes on to state that the practice of mixing energy drinks with alcohol has been linked consistently to drinking high volumes of alcohol per drinking session (“binge drinking) and subsequent serious alcohol-related consequences such as sexual assault and driving while intoxicated. Other harmful effects include violent vomiting, excessive drunkenness, and dehydration that often require emergency medical attention. Read more.
A relatively small number of alcohol brands dominate underage youth alcohol consumption, according to a new report from researchers at the Boston University School of Public Health and the Center on Alcohol Marketing and Youth (CAMY) at the Johns Hopkins Bloomberg School of Public Health. The top 25 brands accounted for nearly half of youth alcohol consumption. In contrast, adult consumption is nearly twice as widely spread among different brands. Read more.
Research shows that underage drinking has reached epidemic proportions, with 81 percent of high school students admitting that they have used alcohol. The Risk is Real campaign hopes to change that. Read more